The Code

Consumers International (CI) and the International Obesity Taskforce (IOTF) have produced a model code on the marketing of food and drink to children: Recommendations for an International Code on Marketing of Foods and Non-Alcoholic Beverages to Children.

What we want

We want the World Health Organization (WHO) to adopt the code and for national governments to incorporate the code into legislation. This would mean that all children up to the age of 16 years old are protected by a global standard on the marketing of unhealthy food and drink, including:

• A ban on radio or TV adverts promoting foods high in fat, sugar and salt (HFSS foods)
• No marketing of HFSS foods on using new media (such as websites, viral marketing, text messaging)
• No promotion of HFSS foods in schools
• No advertising of HFSS foods targeting parents or carers
• No use of celebrities, cartoon characters, competitions or free gifts to market HFSS foods

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What you can do

  You can show your support by signing our petition. See who has already signed it.

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Get involved
Marketing
Main target – Children
Obesity and overweight